Doodle by Simone Micheli

Doodle is a new lamp expressing luxury and “precious design”. Designed by Simone Micheli, it reveals dynamic lines to give a contemporary taste.

“We no longer march in a straight line. Our lives are dynamic, intertwining collections of relationships and experiences. Reflecting the fluidity of our generation, the designer has created a new light. Like us, each Doodle is unique. Each handmade pendant resembles a randomised path. And, to give us control over the journey we want to take, each LED can be placed anywhere on the light, giving Doodle a special flexibility.”


Terzani’s philosophy

Working to redefine luxury lighting, Terzani (founded in Florence in 1972) combines traditional Italian craftsmanship with modern LED technologies. The resulting products and luminaires are beautiful sculptures of light, upholding longstanding traditions of metal and glass work, paying attention to design details.

With its different collections the company expresses a different approach for the combination of traditional handcraftsmanship and technical innovation. Its brand mission is to stay rooted in past artisan traditions while continuing to create new lighting directions for the future. Since the beginning, Terzani has always viewed esthetics as a way of interpreting natural and artistic beauty.

Terzani realizes each lamp after a closed dialogue with the designer. Every product is an object meant to be fully integrated into its environment, spreading a charming play of light. Harmony and togetherness are the main objective of each work.